Project directory

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GEOLYTICS

Multi-source Real-Time and Predictive Passenger Data Data Platform

GEOlytics is a platform of analysis and forecast of the needs for displacements multimode on the whole of the territory. It will exploit the data of geolocation of the operators (mobile operators, GPS operators). The objective is to become the platform of reference on the French market then to give him an international potential.
Like GoogleAnalytics for the Web, it will allow the companies to identify the local potential related to the practices of displacements: zone of real attractivity of a trade, transport demand or of traffic (pedestrian, road, air, railway, etc.).
It falls under the Big plan Dated from New industrial France on the sets of themes of the control of new quantities of data (hundreds of million per day), of the development of advanced algorithms placed at the disposal of carrier sectors (transport, tourism, distribution).
The comprehension of the behaviors of the consumers, the citizens with a dynamic vision and “real time” is the challenge of Geolytics. It fits initially in the market of studies (2.7Md in France, 3.4Md in Germany and the U.K., 34Md with total).
The primary markets all are of the sectors in full change (smart city, saturation of transport in Ile de France). Geolytics will allow them:
O To evaluate the interest to create new lines of transport
O To improve the plan of displacements in an urban area, a department
O To define a marketing adapted to the practices of frequentation
O To calculate the local market share of current or potential storage areas
It is this vision, centered on the customer, that Geolytics will allow by reducing the time of decision making and will thus reach very short returns on investment (< 6 months).